Marketing with Pinterest: Using the Boards to Maximize Your Sales
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Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email. Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!
It promotes fan interaction and the brand at the same time! Talk about win-win. Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Ask if they will post on a board of yours, or offer to contribute to one of their boards. Whole Foods set themselves up for some great collaboration with their WhyAustin board.es.tixufarupi.tk
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Not only does it allow local businesses in the industry to contribute to the board, but it also creates a sense of community. The brands that contribute to the board gain more publicity, and Whole Foods gets to tap into those other followers. Follow them, and they will find you! My friends, I would like to introduce you to Rich Pins. And, trust me, they have earned their name. Rich Pins come in 5 different flavors: movie, recipe, article, product, and place, all fully loaded with their own set of valuable features that will boost your engagement and direct traffic to your site.
No hassle, no fuss. Just leads.
For any of your Rich Pins to have even the potential to direct traffic to your site, you need to get them validated on the Pinterest site itself. Once your Rich Pins are approved by Pinterest, they will be out there for the entire Pinterest world to see, to repin, and to be directed to your site! Rich Pins are still fairly new, so especially if your business is small and growing, they will set you apart from your competition. The rule for all social media is to mix up your content.
You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account.
So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy. The official Nike Women Pinterest does a great job of mixing up their content. Not all of your pins are going to make sense as Rich Pins. Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.
Another way to keep your content fresh is to piggy-back off of holidays, seasons, and events. Take advantage of that! Grab all those article Rich Pins you have, and organize them into their very own board! They will thank you. One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics.
This feature is only for business accounts and allows you to see:. Knowing this, you will be able to build your future Pinterest strategy based on hard facts. The strategies that work are proven, because you proved them. And, there is another reason verifying your account is a good idea. It will help you gain authority and build trust.
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You can verify your website in the settings section by adding a meta tag. Verify your account! I just threw a lot of information at you, I know. The aspects of this guide are all totally necessary and can be broken down easily. To tap into that power, you need to:. If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.
This will help you reach a wider audience. Cadbury Kitchen is a company that makes use of this technique. This shows the reader how they can use them, thereby helping Cadbury drive sales.
How to Use Infographics on Pinterest to Get More Website Traffic
If you would like to increase product sales with Pinterest, you need to first drive more website traffic with it so that people get to see your products. An easy way to do this is by optimizing your product landing page by adding share buttons. As I mentioned before , when you add share buttons, people will be more likely to share your webpages, so make sure you perform this simple step.
For an added benefit, display the share count on your buttons, especially if the page has been shared several times, as more shares add social proof. It shows that people want to share your products with friends and followers. A great example is GAP.
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If you visit their product pages, like this one , you will notice that there is a Pin It button. When someone sees clothes or accessories they like they can instantly share it with their followers by clicking it. This should help drive website traffic. A popular way to promote your products on Pinterest is by creating catalogues using boards. These catalogues can be based on the season, colour, style, price, etc. It has to be a popular theme that suits your target audience. Then create the board with an appropriate name, description and category.
After that you can begin pinning products around the theme of the catalogue. Make sure you add a good description to the pins and include the price, if necessary, as when you add the price it gets displayed on the image part of the pin itself. While adding pins takes only a few seconds, remember that you still need to optimize them for traffic, which leads to the next step. This can be found right below the image preview. After successfully adding your pin, you may need to refresh Pinterest before it appears on your board.
When it does, you have one more thing left to do. By hovering your mouse over the pin, three buttons will appear.
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One will take you to the stats page where you can view the analytics for that pin. The right-most button, on the other hand, will take you to another page where you can save the pin to another board.
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Useful, right? Why is this important? Remember, your ultimate goal with Pinterest is to bring tons of traffic to your site. By adding a URL to each and every pin you upload, users will be able to discover your site — be it on a landing page, contact form, or your home page. The good news is, infographics and Pinterest naturally go well together. Additionally, Pinterest itself can be used as a search engine for ideas that will help you get started — no matter your objective.